PR is about reputation - the result of what you do, what you say and what others say about you. PR seeks to earn positive understanding and support and influence opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, clients, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, right or wrong. These perceptions will influence their decisions about whether they want to work with, buy from and support these organisations.
In today’s competitive markets, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships.
Harvey Communications have the skills and experience to ensure your products and services benefit from regular and effective PR, helping you to get your message across to potential customers. Our media database contains over 700 publications, both print and on-line, covering 60 industry sectors. Chemicals to Construction, Pharmaceuticals to Finishing, Engineering to Electronics – we cover the key industry sectors you need to reach.
Harvey Communications - PR Agency
PR, Marketing and Advertising campaigns to help you stand out from the crowd